How to Write a Press Release (+ Templates)

How to Write a Press Release (+ Templates)

Effective communication is the golden ticket to driving business growth and building positive relationships.

In an era when more than 80% of people in the US prefer to get their news online, a press release is timeless. Not only is it an effective communication and marketing tool, but it can help control the narrative about your brand.

Whether you're announcing a new hire, event or partnerships, news releases attract the attention of prospects, clients and the media. And playing your PR cards right can enhance your brand's credibility and positive image.

Not sure how to create a compelling press release that generates buzz around your brand? We've got you covered.

This guide will teach you how to write press releases that attract media coverage and pique customer interest. You'll also find a list of press release examples and templates to inspire your own.

Let's jump right in.

Table of Contents

What is a Press Release?

Nowadays, we consume more news than ever before. Most people turn to news channels and social media to discover and learn. Others use it to stay updated with the latest news in entertainment, health, tech, sports, politics or fashion.

And sharing press releases offer an excellent opportunity for brands to get in the news and draw attention to their brand.

A press release (also known as a news release or media release) is a piece of content an organization writes to inform the media and the public about important updates. It should not be confused with a news release or communication plan.

It enables companies to announce new developments and updates like:

Putting out press releases is a great way to strengthen your public relations efforts. Through a series of consistent public relations (PR) efforts, you can build and maintain a positive public image and reputation.

Where Can I Find a Press Release?

Brands post press releases on their company websites and share them with journalists to earn media coverage. It's worth noting that journalists largely prefer media releases relevant to their target audiences.

For example, business journalists would seek out corporate merger announcements. In contrast, product and consumer-oriented media prioritize stories about the latest product launches.

You can find news releases on the company's website under sections like:

However, some companies prefer to maintain an account on popular PR sites and share their news there.

Sharing news releases ensures journalists get relevant details from the right source. With our press release templates, you can drum up valuable media attention while shaping the story the way they want it.

Why You Need to Publish Press Releases

Are press releases still relevant? The short answer is yes. Press releases are still relevant and offer a ton of benefits for small and big businesses.

We get it. Modern technology has paved the way for the growth of multiple social and digital channels. Now brands have access to more channels and sophisticated PR tools for shaping their campaigns.

As a result, you may be tempted to write off the press release as an effective media outreach strategy. Well, that would be a mistake.

How so? Press releases remain a valuable way to let the media know what you are up to.

The beautiful thing is that, as with most things, technology has shifted the way PR works, making it effective and less complicated.

Here are some more compelling reasons why press releases are still beneficial to any marketing strategy.

Build Credibility and Control the Narrative

In a world where customers have access to a myriad of options, brand trust is a valuable asset. So it's no surprise as a whooping 88% of people say trust influences their decision to buy from brands.

One of the most effective ways of building credibility and trust is via press releases.

Generally, the media, customers and the general public regard press releases as credible information sources.

So whether you're a small or big business, media releases can help you get out a positive word about your business. Doing this consistently allows you to build credibility with journalists, prospects and existing customers over time.

In addition, media releases let you provide credible facts about your company without spins. Beyond publicizing important company news, you can use press releases to:

Boost Brand Reach and Increase Customer Engagement

A whopping 3.6 billion people use social media. That's more than 42% of the world's population.

By sharing your press releases to social media and online news distributors, you have an opportunity to reach this vast audience.

The best part? When a media house or publication covers your press release, their audience automatically becomes your audience.

You probably have prospective customers who haven't found your blog content, podcasts or YouTube videos.

Appearing in the spotlight - whether it's the local TV news or print media they consume increases brand awareness and lets you connect with them. The same holds for potential investors or other businesses interested in collaborating with you.

While crafting your press releases, make sure to include compelling visuals. Doing this will help you boost your brand reach and engagement.

Also, PR experts, reporters and customers are more likely to share or pay attention to visually appealing content like the one below.

Customize this template and make it your own! Edit and Download

Build SEO Traffic and Increase Page Ranking

A well-thought-out press release can offer SEO benefits.

Like other forms of written content, press releases are a great place to generate backlinks and rankings for valuable keywords.

If your media release contains a large number of traffic-driving keywords, it has a good chance of ranking high on search engine results pages (SERPs.)

While creating any press release, make sure to follow SEO best practices. This will enable search engines to find, index and rank it.

Having a high-ranking press release will increase exposure and attract valuable prospects.

In addition, you can repurpose your press release to further boost search rankings and reach new audiences. For example, you can quickly repurpose your press release for your blog, website and social media.

Let's say you have a valuable piece of research or data about your brand or industry or launched a new product. In that case, you can create a press release to announce it and use the same content to create a blog post on the subject.

Not only does it take less time, but it's also cost-effective. In a nutshell, you're serving the same information but communicating it differently and making it accessible to new audiences.

The Visme press release template below is a great starting point for your announcement.

Customize this template and make it your own! Edit and Download

Establish Valuable Relationships With the Media

Building good relationships with the media is the key to achieving PR success. And yes, it does have far-reaching benefits.

If you have a good working relationship with the media, they'll cover your story, give you good publicity and influence people's perception of your brand.

Sharing press releases consistently can help you create a solid relationship with media houses and professionals.

Keep in mind that reporters are overwhelmed with pitches and press releases each week. So if you share a well-articulated press release that aligns with their interest or niche, they'll appreciate it.

Even if they can't cover your press release at that time, they could point you to other fantastic PR agencies or reporters. Plus, they'll most likely work with you in the future because you've established credibility and a working relationship with them.

However, before sharing your news release, make sure it's something newsworthy. It should provide clear and concise details about the subject and why it matters.

Bottom line: Press or news releases remain one of the most effective ways to get your brand in front of your target audience. When done right, it increases brand awareness and drives brand reputation over the top.

Pro Tip: With the Visme document creator, you can craft professional press releases within minutes. Our simple-to-use, fully customizable document templates provide you with a quick and easy starting point for creating any document. You’ll find hundreds of professionally designed document templates with crafted content to make your press release shine.

Types of Press Releases

Press releases are critical tools for generating publicity. Depending on the story you want to share, there are different types of press releases you can count on.

Here's a rundown of the most common types of press releases:

New Product Launches

Companies use product launch press releases to get the word out about their new product, updates or upgrades.

Even with their large following and online communities, big brands like Apple and Nike still leverage press releases to introduce new versions of their products or announce updates.

This type of media release often highlights compelling details that encourage people to try out the product.

Intriguing press releases could even trigger other journalists to have a feel of the product. As a result, they could turn their experience into a more captivating story.

This news release should highlight the exciting and newsworthy aspects of the product, including:

Rebranding or Product Upgrades and Updates

After rebranding or launching a product update, you can issue a press release to communicate the message to your customers and other stakeholders.

It doesn't matter if it's a merger, acquisition or change in strategic direction that brought about the update or rebranding. Your press release should achieve these things:

Partnerships, Mergers and Acquisitions

You've been working on that new partnership, merger or acquisition deal for weeks and months. Now that all parties have agreed to terms and signed the necessary documents — what's next?

Issuing a press conference is a fantastic way to break the news to the public. This press release should capture all the essential details about the growth and future trajectory of the new entity.

While announcing partnerships, acquisitions or mergers, make sure to:

Use this template to announce important company news like mergers and acquisitions.

Customize this template and make it your own! Edit and Download

Events

An event press release helps you draw public attention to an event your organization is hosting, attending, sponsoring or covering.

They are a critical part of event marketing as it attracts publicity from news outlets and other media sources.

The goal is to create awareness and encourage the public to attend. Event press releases could also serve as an invitation to the media to cover your event.

You don't want the key details (what, where and when) about an event buried within the story. At its best, an event press release should include details of what the event is about.

By emphasizing the value your event brings to the table, you'll drive interest and attendance.

Announce your upcoming event in an interesting way using the stunning template below.

Customize this template and make it your own! Edit and Download

Office Openings

This type of press release is similar to the event press release we shared earlier.

Opening a new office or relocating to a new space is newsworthy enough to warrant a press release. So you want to make it count.

Your media release should announce the date, time and location of the event. It should also explain the reasons for relocating to the new location, the direction to the new location and the lineup of activities for the grand opening.

New Hires and Promotions

Businesses use this type of press release to publicize notable and high-level hires or promoted executives.

The thing is, executives are the public face of the company. So, press releases are important announcements to inform customers, investors and the general public about changes in management or leadership.

This press release should include these details:

Use this Visme template below to introduce your new hire to the public.

Customize this template and make it your own! Edit and Download

Awards

When your company receives an award or accolade, it's okay to show off. After all, you've worked hard to earn the accolades.

With an award press release, you can spread the news and generate a buzz around your achievements.

What's in it for your brand? Press releases announcing awards and accomplishments help build trust and credibility. It also establishes your company as an authority in your niche.

Your press release should provide details about your company and why you were chosen for the award. Also, make sure to provide more details about the ceremony.

While you're at it, be sure to highlight how this recognition sets you apart as a market leader. In addition, talk about how the award will spur your company to advance its vision, mission and goals.

Keep in mind that your customers are critical to your success story. So you want to highlight how this recognition will impact the standards of service delivery and make customers' lives better.

Charity

It's easy for any company to get caught up in the numbers or focus on the bottom line. After all, it's the revenue, profits and other numbers that keep businesses afloat.

So it's pretty special when companies invest in other critical areas like charity, community development, corporate social responsibility and more. This unique gesture of care, compassion and love for the community deserves all the publicity it can get.

This type of press release is an ideal opportunity to tell your audience that you care about more than just the bottom line. You also have an excellent chance to give them an insight into your company culture and other charitable initiatives.

Best of all, everyone, including the media, loves heartwarming stories. So featuring the work your team is doing is an excellent way to get some positive media attention and win over the hearts and minds of your audience.

Drive awareness for a charitable cause with the intuitive Visme template below.

Customize this template and make it your own! Edit and Download

How to Write a Press Release: Step-by-Step

Writing a press release to announce important company news can help drive businesses growth. However, if you're going to get meaningful results, it's important to do it right.

Here's how to write the perfect press release for your next big announcement.

Step 1: Define Your Objectives

Before you put pen to paper, you need to highlight what you want to achieve with your press release.

Like we've mentioned above, a press release isn't a one-size-fits-all kind of content. Instead, every type of press release serves its purpose and differs in content, tone and how it's distributed.

So you want to ask yourself:

For example, event press releases are time-sensitive. Therefore your tone and distribution should reflect a sense of urgency.

If you're looking to drive brand awareness or build trust, the format and content of your press release should convey that.

Step 2: Choose an Angle That Resonates With Your Target Audience

Now that you've identified what you're hoping to achieve, it's time to get down to writing your press release.

Before you set the ball rolling, you'd have to discover the angle that's relevant to your target audience.

Your angle or theme is the hook that catches the reader's attention and nudges them to read the rest of the story. The more your angle resonates with your audience, the more buzz your story can generate for your brand.

For example, the angle that may interest audiences in a particular demographic could differ from another demographic.

Make sure to write different versions of your press release for the various audiences you intend to reach. It's important to note that the product users may not be your audience.

For example, let's say you're crafting a press release for a new product for kids. Since kids aren't the decision-makers, your press release should target their parents. But, of course, this means you'd have to choose an angle that piques their interest and inspires action.

Step 3: Write for the Media

It makes sense to use your news release as a marketing tool. But remember you're not just writing for customers only, but also journalists.

So make sure to put your best foot forward. Research and reach out to journalists with expertise in your industry and comprehensive coverage.

Journalists receive tons of pitches daily. So if you're looking to get featured in the news, your story should have a unique angle, verifiable data, facts and content.

Make sure your news content aligns with their writing style, tone and guidelines. When your story is clear, concise and accurate, journalists are more likely to give it the push it deserves.

Step 4: Craft an Irresistible Headline

Like any other content, your headline is the first point of connection with your audience. Crafting a compelling headline can set your press release up for success.

While crafting your headline, make it brief, clear and straight to the point. At a glance, It should provide an insight into the critical points of the press release.

Be sure to pay attention to your language and sentence structure. For example, use action verbs to draw attention to the message and drive action.

You can start by extracting the most important keywords. Then use these keywords to formulate different grabbing headlines.

Including important keywords in headlines provide better visibility in search engines. It also enables journalists and readers to quickly get the hang of what the press release is about.

Keep in mind that journalists and readers are inundated with a sea of content. So investing time and effort in writing compelling headlines is worth it.

Here's an example of a press release headline:

Company a Bags an Award as the Most Innovative Brand in the Automobile Industry.

The headline caught your attention, right? You're curious now, aren't you? Yes, that's what an incredible press release should achieve. It should convince your audience that you have a story worth paying attention to.

Notice how Business Wire uses one sentence to provide insight into what the story is all about. In addition, this Nivea news release headline and lead provide more context into the story.

Make your headline stand out with this Visme design template below.

Customize this template and make it your own! Edit and Download

Step 5: Highlight the Most Important Information Early

The first few paragraphs or lead should convey the most vital information right away.

Right off the bat, it should explain why your audience should care or read through your press release.

This first paragraph should concisely cover the "5 Ws" of your news and media update.

Journalists don't have much time to sift through details and fluffy backstory. They need the key facts to tell your story from a position of authority. In a nutshell, your press release format should follow this reverse pyramid formula:

Step 6: Write a Captivating Copy

The goal of the body is to provide valuable information on the story.

When writing the body, incorporate all relevant details about the story. In addition, do well to highlight your company's involvement in the story.

Avoid including redundant or insignificant facts or details about your company. This could portray your news as irrelevant or lacking substance.

Instead, highlight details that strengthen your narrative, such as

Newsjacking is a great way to make your press release pack a punch. You can leverage breaking news or hop on a trend to make your press release more valuable to your audience.

Another way to draw attention to your press release is to give exclusive news. Journalists love to get their hand on a scoop before others. You could cover a story angle, research or data in your industry that hasn't been addressed before.

Also, adding a passionate or emotional angle to your story can draw out emotions. What's more? It will elevate your story and generate all the buzz you need to amplify your brand.

Step 7: Summarize Your Press Release With an Amazing Boilerplate

A boilerplate is the last paragraph of your press release. Usually, this one-paragraph bio should appear at the bottom of every press release you publish.

A well-written boilerplate press release should provide an accurate description of your company and key details in about 100 words or less.

Essentially it should highlight your company's products and services, purpose, marketing goals, positioning, size, links to its website and social media profile, and more.

Here's why press release boilerplates are essential.

There are several ways to write your boilerplate. For example, you could highlight information about your business' goals or brand image. Another angle would be to double down on your company culture, recent achievements and anything noteworthy.

Let's say the goal of your press release is to attract investors; you could build your boilerplate around that. For example, this could be a perfect time to highlight compelling financial figures or provide information about different funding rounds.

At the end of your boilerplate, you want to give your audience a clear call to action (CTA). You can do these things:

Here's an outstanding example of a boilerplate that includes targeted CTA. In addition, Amtrak has a link to its blog and social media profiles at the end of its press release.

If you cite data in your press release, include a link or reference to the data source. And be sure that any name you mention has an associated title and company.

Write a compelling boilerplate text for your brand by editing the Visme template below.

Customize this template and make it your own! Edit and Download

Step 8: Insert Quotes From Key Stakeholders and Notable People

A fantastic press release will always include relevant quotes from spokespersons.

Generally, the media loves to hear from management, company executives, key stakeholders, public figures, experts and reputable organizations.

Quotes from key stakeholders provide more context to your press release. Best of all, it further sheds more light on how your news affects the media, customers and the industry at large.

You don't need to include quotes from everyone in your organization. Instead, show the integrity of your news by including quotes from one or two reputable individuals.

When announcing a partnership or merger and acquisition, ideally, parties from both entities should provide quotes.

The quotes should highlight the main points of your announcement. This isn't the time to whip out technical jargon. Instead, stick to straightforward, objective language and focus on the facts.

Step 9: Leverage Compelling Data and Statistics

If you want to make your media release compelling, use research data or background information about the story.

Most brands and PR professionals tend to overlook data. But whether you're releasing company-specific news or hopping on a trending story, statistics tend to:

For example, let's say you're launching a new product in the tech industry. It makes sense to include data about the problems, trends and research findings that inspired the creation of that product. You can also inject relevant data about the market potential of your solution.

Here's another example. Suppose you're issuing a press release for a product that has a negative press. Again, highlighting key statistics about the product can put it into a new context.

This press release by Jellysmack – a global video creator company – is an exceptional example of how to leverage data for your announcement.

On Valentine's Day weekend, the company drew attention to a trend in which audience demand for content from creator couples increased on Facebook, TikTok and Snapchat. The company highlighted multiple data points to explain why this trend was occurring.

Visualize any kind of data with Visme

Visualize any kind of data with Visme

Step 10: Use Attention-Grabbing Visuals

Visuals make your content more compelling and press releases aren't an exception. When targeting readers and media with a short attention span and limited time, visuals can come in handy.

That's because they attract audience attention and make your news easy to digest. Since visually appealing press releases are more shareable, they are more likely to be picked up by the press.

You can incorporate or links to different visual aids in your press release, such as:

While incorporating visuals, aim for quality, not quantity. Use stunning and relevant visuals that get reporters excited about sharing your story.

The good news is that creating high-resolution visuals doesn't have to be a hassle. Visme offers a gallery full of visuals, templates and design tools to make your press release intriguing and successful.

Step 11: Add Contact Details

If your press release is buzzworthy, readers or reporters would want to contact you. It could be to get more information or interview a company executive.

You need to add your media contact information for reporters to enable your audience to reach you.

You could provide details of key people responsible for media communications, such as the PR manager or head of marketing and communications. The contact details may include:

Follow these guidelines and you'll be well on your way to understanding how to write a press release that gets results.

10 Press Release Templates You Can Customize

Are you looking for inspiration to write your next press release? Here are super awesome press release templates to help accelerate your creative process.

1. Startup Launch Press Release Template

If you're looking to get the word out about your new brand, this press template is a perfect fit.

The template features a compelling headline and subheading that highlights what the press release is about. In addition, you can include a quote from the CEO or head of product why it was important to launch the startup and the problem it seeks to address.

This attractive press release template outlines the type of change your company will bring to the community, society and the world at large.

Customize this template and make it your own! Edit and Download

2. Product Launch Press Release Template

Next up is the product launch press release template. This template is a great choice for launching your new or rebranded product into the limelight.

The press release opens with a massive image of the product and a brief text highlighting key product details. It also includes a quote from the company CEO.

You can leverage this press release to share information about your product, including:

The beautiful thing about this template is that you can use it to announce any type of product. Be it digital, physical or consumer products.

By using this template, you'll have a chance to drive a huge visual impact on your audience.

Customize this template and make it your own! Edit and Download

3. Event Press Release Template

Are you looking to build excitement about an event your company is hosting or attending? This template is perfectly crafted just for you.

Whether it's a conference, trade show, book launch or networking session, this template has everything you need to make your press release shine.

It's super-easy to customize this template to highlight the main details of your event. The press release begins with a few lines of text explaining:

You can include quotes from a notable figure in your company and a boilerplate. If you have additional details about the event, list them in bullet points just below the boilerplate.

Draw readers in with beautiful images and customize the template to align with your brand image.

Customize this template and make it your own! Edit and Download

4. Partnership Press Release Template

This Visme template is created to help you announce a new strategic partnership with another brand. It’s also a superb choice for publicizing your new franchise or chain of distributors.

This press release contains images and quotes from representatives of the parties involved in the partnership. Below the quotes, the press release highlights the main focus of this partnership in a visually appealing way.

Customize this template and make it your own! Edit and Download

5. New Hire Press Release Template

When announcing a significant hire or leadership change, knowing what to say can be daunting. But this eye-catching template makes it incredibly easy and fool-proof.

Typically suited for top and middle-level executives, this press release summarizes their professional accomplishments, track record and biography.

In line with standard practice, this template includes a photo of the new hire. Plus, it contains quotes from a member of top management or the board.

This press release summarizes the company vision and objectives and how the new hire will help achieve them.

Customize this template and make it your own! Edit and Download

6. Merger and Acquisition Press Release Template

Mergers and Acquisitions are major corporate moves for brands of all sizes. Using this intuitive template, you can get the word out to the media, customers, competitors and regulatory bodies.

You can partially or fully disclose the financial details of the merger and acquisition deal. With stunning visual aids, you can visualize financial data of the acquired data and the expected growth metrics after acquisition.

Further, this release outlines how the M&A deal will impact business operations while enhancing product quality and service delivery.

You can include quotes from the companies involved in the deal to show that all parties support the corporate action.

Customize this template and make it your own! Edit and Download

7. Charity Press Release Template

A charitable initiative is a perfect way to emphasize your commitment to community development and social causes. This stunning press release template can help draw attention to your charity developments and enhance your positive public image.

Notice how this press release boldly spotlights the amount of money the organization is donating to this cause. Furthermore, it draws attention to the main focus of this initiative, which is to strengthen the region's water supply and medical facilities.

Best of all, the powerful quote from the president of the organization underpins the drive behind this laudable effort.

Customize this template and make it your own! Edit and Download

8. Nonprofit Press Release Template

If you want to write a press release that will get people excited about your nonprofit's upcoming fundraiser, this eye-catching press release template is the way to go.

Best of all, thanks to Visme's innovative drag and drop template editor, customizing the design of this template takes only a few minutes.

The catchy headline captures the positive impact the charitable cause the nonprofit will achieve. The rest of the content sheds more light on the theme, date, location and why guests should attend or support the fundraiser.

You can include additional details and quotes that motivate people to actively participate in the event.

Customize this template and make it your own! Edit and Download

9. Grand Opening Press Release Template

When opening a new office or you've just relocated, issuing a press release can generate media buzz. But, beyond attracting prospective customers, it helps ensure you don't lose out on your existing customers.

This template has strong visual appeal and other elements for creating a winning press release.

It describes key details of your business, including location, time, date and guest appearances. Since this release doubles as a marketing tool, you can double down on your company's mission and goals.

Asides from the in-depth description of the event and summary, you can add compelling visuals and contact information.

Customize this template and make it your own! Edit and Download

10. Award Press Release Template

Industry awards and accolades shine the light on your strides and brand accomplishments. Without an award press release, your audience may never hear about it.

This award press release template allows you to publicly celebrate your success with style.

Best of all, it serves a bigger purpose than just showcasing your big wins. It details your company's accomplishments, validates your brand's capabilities and builds credibility.

This stunning media release can pique the interest of prospective customers, businesses looking to form alliances and investors looking for emerging market leaders.

Use this modern press release template as a catalyst for building a positive brand image and identity.

Customize this template and make it your own! Edit and Download

10 Great Examples of Well-Written Press Releases

Here are some of the best examples of brands that have used press releases to draw attention to notable events. You can learn from these examples to make your next press release pack a punch.

Example 1: Starbucks

Starbucks' announcement: "Mission and Purpose: Veterans, caregivers find new direction at Dog Tag Bakery" is an excellent example of a charity press release.

Not only does the news emphasize Starbucks' support for the Dog Tag bakery program, but it also explains how the company will mark the National Military Appreciation Month.

The press release includes a powerful quote from Matt Kress, a marine veteran who leads Starbucks' military and veteran affairs program.

Example 2: Apple

Our next example from Apple features a compelling headline: "Apple adds Earth Day donations to trade-in and recycling program."

Furthermore, it contains a sub-headline that offers more insight into what the news entails. Next is a compelling image of Daisy, a robot that disassembles iPhones to recover valuable materials.

Apple further provides more details about the recycling program, give back program and unwavering commitment to supporting a healthy environment.

Example 3: The New York Times

Here's a perfect example of an acquisition press release with a clear and attention-getting headline: "The New York Times Company to Acquire The Athletic."

The news kicks off with a summary of how the acquisition will drive business growth and competitive advantage in the media space. Then, further down the story, you'll find figures, more details about the acquisition and quotes from the representatives of both companies.

What's more? This news includes a boilerplate and contact details of the New York Times and The Athletic.

Example 4: Ticketmaster

Ticketmaster used this press release to announce three critical changes in leadership. The new hires included:

The news has a clear and direct headline of what the content is about. Also, Ticketmaster made sure to include a catchy image collage of the three hires on the cover.

Another striking detail of this news is a brief explanation of how these appointments will help supercharge the company's continued success.

In line with standard practice, there's a quote from the President and CEO of Ticketmaster, North America. Then, the news ends with boilerplate text or bio that briefly describes Ticketmaster and their contact details.

Example 5: Air Canada

This Air Canada flight service suspension announcement is an excellent example of issuing a press release for breaking news.

This Air Canada press release is straightforward and to the point. First, they stated the reason for the route suspensions (COVID), followed by a list of the suspended routes and the other measures.

Although the story conveys a rather sad tone, it includes the company's bio (boilerplate) and contact details.

Example 6: Zoom

Zoom's acquisition of Keybase is part of its ongoing efforts to address security concerns around its video communication platform.

Notably, the elements of the release communicate Zoom's commitment to improving software security and provide ways for users to continue receiving updates.

Zoom does a great job of describing the software's current security status and a snapshot of what the future will look like after the acquisition. In addition to bringing stakeholders up to speed, Zoom highlights why the acquisition was important and the next steps.

Example 7: Heinz

Heinz drove media and public interests to its "Art of Burger Contest" with a captivating news release.

Although the headline sounds like a job ad, it's a public contest for the Head of Burger Artist. The contest winner would receive $25,000 and other juicy perks like:

Notice how Heinz promotes this contest in a fun and captivating way, getting people engaged and excited.

The headline of the press release attracts audience interest and hooks them in. In addition, the stunning cover image boosts visual appeal while the content provides more context to the news story.

Example 8: Chevrolet

The press release announcing Chevrolet's new Corvette is as stunning as the luxury brand.

The video-based press release has everything the media needs to tell a captivating story.

This media has only a few lines of text. However, it contains rich, immersive visuals that give the audience a feel of what to expect from the automobile.

Best of all, the video provides more information than you'll get from a text-rich press release. Instead, the documentary takes viewers behind the scenes of the first-ever mid-engine Corvette via the eyes of the team that created it.

Example 9: NBCUniversal

This impressive press release has all the bells and whistles to drive excitement about the upcoming 2022 Winter Olympics broadcast.

It includes brief details of the sporting event's live streaming coverage, including the opening ceremony, live games and closing ceremony. Next is a high-resolution image that pulls viewers in and quotes from President of Peacock and Executive Producer, NBC Olympics and Paralympics.

Finally, the story highlights the different ways viewers can enjoy live coverage of the events. Plus, the CTA links spotlight how reporters can follow the story.

Example 10: Happsy

Our final example is this product launch press release from Happsy, an organic mattress manufacturer. Again, the company leverages a storyline and perspective that resonates with prospective customers.

Right off the bat, the story communicates the health benefits of the organic mattress. Then, the company uses compelling data and social proof to boost consumer trust in the product.

A powerful quote from the brand manager at Happsy emphasizes why the company created the product. The tone of the message attracts consumer attention and paints a visual picture of how users would enjoy a restful sleep with the mattress.

The story closes with contact details and a short bio of the company (boilerplate).

Ready To Create a Stunning Press Release With Visme?

A press release is a powerful tool to spread the news about notable events in your company or organization. And when done right, it can help boost brand awareness and strengthen your brand identity.

However, the key to making your press release shine is ensuring it's well-written. It should demonstrate what you're publicizing and why it is relevant to your audience.

If you're ready to start crafting an irresistible press release, the templates we've shared above can come in handy.

Visme offers the creative freedom you need to tweak any design elements available. For example, you can swap in some of their high-quality icons, customize fonts or upload visuals from their rich library.

After you've completed your creative process, save the press as an HTML5, JPG, GIF, or PDF file to embed on your website or share via a link.

Go ahead and use Visme document creator to create irresistible press releases that drive action.